Coinbase Institutionalizes Bitcoin Strategy with Weekly Purchases, Holds 9,270 BTC

Coinbase has solidified its commitment to Bitcoin by institutionalizing a weekly purchase strategy, amassing a total of 9,270 BTC—valued at approximately $995 million as of June 2025. This positions the exchange as the 10th-largest corporate holder of Bitcoin globally, reflecting its strategic pivot back to cryptocurrency's flagship asset. CEO Brian Armstrong's public endorsement of this accumulation underscores the company's bullish outlook on Bitcoin's long-term value. The move signals Coinbase's confidence in the digital asset's potential amid evolving market dynamics, further cementing its role as a key player in the institutional adoption of cryptocurrencies.

Coinbase Accelerates Bitcoin Accumulation with Weekly Purchases, Holds 9,270 BTC

Coinbase has institutionalized its bitcoin strategy, now executing weekly purchases that bring its total holdings to 9,270 BTC—worth roughly $995 million at current prices. The exchange ranks as the 10th-largest corporate holder of Bitcoin globally, a deliberate positioning that underscores its renewed focus on cryptocurrency's original flagship asset.

CEO Brian Armstrong's public endorsement of the accumulation strategy—"We're buying more Bitcoin every week. Long #Bitcoin"—arrives as BTC flirts with record highs NEAR $107,000. The move has drawn vocal support from industry figures like MicroStrategy's Michael Saylor, framing it as a bellwether of institutional conviction.

Market dynamics show Bitcoin's resilience despite a 0.3% dip in the past 24 hours, maintaining a $2.13 trillion market cap on $45.68 billion daily volume. Armstrong's directive to investors mirrors Coinbase's tactical shift: "Go long" signals both corporate strategy and a broader philosophical realignment toward Bitcoin's store-of-value thesis.

Coinbase Expands Base Network with Wrapped Cardano and Litecoin Integration

Coinbase continues to push boundaries in crypto interoperability with the introduction of wrapped Cardano (cbADA) and Litecoin (cbLTC) on its ethereum layer-2 network, Base. This strategic move aims to bridge decentralized ecosystems, unlocking DeFi access for dormant assets.

The integration marks a significant milestone for ADA and LTC holders, who can now tap into Ethereum's DeFi landscape. Coinbase's aggressive expansion underscores its commitment to shaping the future of cross-chain utility.

Market observers note this development follows recent additions of Doge and XRP, signaling a pattern of strategic asset integration that could reshape liquidity flows across blockchain networks.

10x Research Flags Coinbase Overvaluation, Recommends Short COIN/Long BTC Pair Trade

Coinbase Global Inc. shares are nearing overvaluation territory as their rally outpaces fundamental metrics like trading volumes, according to 10x Research. The firm's head Markus Thielen identifies this divergence as a prime setup for a tactical reversal, recommending investors short COIN while going long Bitcoin.

The quantitative model reveals 75% of COIN's price action tracks BTC's performance, leaving limited room for organic growth. "While being one of few quality crypto equities, Coinbase's premium now suggests underperformance risk," Thielen noted in client communications. The trade can be executed either through spot positions or via options strategies selling COIN calls and buying BTC calls.

This dislocation emerges despite Coinbase's unique position as a bellwether crypto stock. The analysis suggests Circle's impending IPO and macro developments account for just 25% of price determinants, with Bitcoin's dominance remaining the overwhelming driver.

Crypto Market Sees Marginal Decline as Bitcoin Consolidates Near $107,400

Bitcoin hovered around $107,402 after a slight 24-hour dip, continuing its consolidation between $107,000-$107,500. Ethereum mirrored the downtrend, slipping 1% to $2,415 after peaking at $2,532 earlier in the week.

Altcoins faced steeper losses: XRP dropped 4% to $2.09, while SOL fell 3% to $140. The bearish sentiment swept across DOGE, ADA, LINK, and other major tokens, with TON, LTC, and DOT all recording notable declines.

Contrasting the crypto slump, Coinbase shares surged to a record close of $369.21. "The liquidity spigot is wide open," observed Real Vision's Raoul Pal, noting similar rallies in Robinhood and Rocket Lab stocks. The exchange's stock now trades 3.3% above its November 2021 peak.

Bitcoin Accumulation Deepens as U.S. Institutions Continue Buying Spree

Bitcoin accumulation has intensified over 1,700 hours, driven not by price action but by on-chain signals. The Coinbase Premium Gap, a key indicator of U.S. spot demand, has remained positive for 73 consecutive days, signaling sustained institutional buying on regulated platforms.

Exchange outflows, flat funding rates, and dormant government-held BTC suggest a structurally bullish foundation, even as broader market sentiment cools. The last time the Coinbase Premium Gap held positive for this duration was during the ETF inflow wave in January 2025.

Coinbase has seen consistent Bitcoin withdrawals throughout 2024 and into mid-2025, with net outflows pointing to long-term custody strategies. This pattern underscores institutional confidence in Bitcoin's long-term value proposition.

Coinbase to Launch U.S. Perpetual-Style Futures, CEO Confirms Weekly Bitcoin Purchases

Coinbase will introduce perpetual-style futures contracts in the U.S. on July 21, marking a significant step for regulated crypto derivatives. The products, initially available for Bitcoin (BTC) and Ether (ETH), will trade on the CFTC-regulated Coinbase Derivatives Exchange. Unlike offshore perpetuals, these instruments feature five-year expirations with hourly funding rate adjustments, mimicking perpetual swaps while complying with U.S. regulations.

CEO Brian Armstrong revealed the company's ongoing accumulation of bitcoin as part of its corporate strategy. "We're buying more bitcoin every week. Long Bitcoin," Armstrong stated, reinforcing Coinbase's bullish stance. The exchange currently holds 9,257 BTC worth nearly $1 billion, ranking among the top ten public companies by bitcoin holdings.